California Baby has announce that its products are hitting shelves in 1,700 Walmart stores across the nation on August 1st. The natural brand includes best-sellers Calendula Cream and Calming Shampoo & Bodywash.

Part of the brand’s mission is to educate and inspire others to lead a more natural lifestyle – and is eager to introduce effective yet safe products to a mass consumer audience.

Jessica Iclisoy, founder/CEO, Califirnia Baby, comments, “We produce a natural, high quality product for the family. From baby to adult, we grow with our customer so we never compromise. We are thrilled to have the opportunity to offer the safest products on the market to a wider consumer base and are proud to join the Walmart family on this mission.”

Julia Turley, senior buyer, baby, Walmart U.S., adds, “Our assortment is driven by our customers and we know they are looking for quality natural and organic products for their families. California Baby is a brand we are confident our customers will love and we’re proud to have it on our digital and physical shelves.”

The packaging, shown above, includes bottles and colorful tubes with an unusual, curvy top edge.